Skills for Care Masterclass: Using Twitter to boost your recruitment and retention

Are you looking for creative ways to attract and retain high-quality candidates for your social care organisation? Would you like to know the latest best practice in social media marketing? Join us for a series of social media masterclasses with digital marketing expert Paul Ince from LikeMind Media.

Our third masterclass in this series will give you the knowledge and practical tools you need to optimise your Twitter business profile. Whether you are new to using Twitter for your social care service, or already have an established presence on the platform, there will be something for you to learn and put into action.

This masterclass will include:

• The Twitter opportunity for social care organisations
• Crafting a bio and profile to sell yourself as an employer
• Top tips for Tweeting and content creation
• New content types and how to use them
• Engaging with other accounts to expand your reach
• Managing direct messages and using them to communicate with candidates

This free masterclass is open to anyone currently working for an adult social care provider organisation. It will be particularly useful for anyone involved in recruitment, employee engagement, and workforce planning.

Look out for the other webinars in the series. Future webinars will focus on LinkedIn and TikTok!